UC Hastings School of Law in San Francisco, California, launched the quiet phase of a major fundraising campaign in 2015. To achieve its campaign goals, the school needed to rally its diverse alumni community with a call to action that would be meaningful to many generations of graduates. Under the theme “Investing in Opportunity,” the campaign called alumni to strengthen the pillars of a UC Hastings education—access, experiential learning, excellence—for future generations.
Our work brought the campaign brand to life through a storytelling case statement brochure, campaign stationery, dedicated website, street banners, alumni opportunity cards, email banners, philanthropic annual report, and a suite of campaign stewardship and volunteer materials.
